News
18 / 06 / 2025 - Sensitive skin: 3 facts you (perhaps) didn't know
Sensitive skin: 3 facts you (perhaps) didn't know
Sensitive skin is the subject of much attention... but also of some preconceived notions. Here are three facts from our panel that might just change your perspective. Sensitive skin...
Sensitive skin is the subject of much attention... but also of some preconceived notions. Here are three facts from our panel that might just change your perspective. Sensitive skin...
18 / 06 / 2025 - Sensory Congress: when sensoriality shapes consumer expectations
Sensory Congress: when sensoriality shapes consumer expectations
At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care products on consumer preferences in France and abroad.
At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care products on consumer preferences in France and abroad.
18 / 06 / 2025 - SYRES certified ISO 27001!
SYRES certified ISO 27001!
We are proud to announce that SYRES is now ISO 27001 certified, becoming one of the leaders in our sector to obtain this benchmark certification in security...
We are proud to announce that SYRES is now ISO 27001 certified, becoming one of the leaders in our sector to obtain this benchmark certification in security...
18 / 06 / 2025 - Preference Mapping: Will Your Product Be a Bestseller?
Preference Mapping: Will Your Product Be a Bestseller?
There's a tool that can help you determine this: Preference Mapping. This statistical analysis method combines the results of a consumer test (evaluating preferences) with data...
There's a tool that can help you determine this: Preference Mapping. This statistical analysis method combines the results of a consumer test (evaluating preferences) with data...
08 / 05 / 2025 - Qualitative studies: to understand beyond words
Qualitative studies: to understand beyond words
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
08 / 05 / 2025 - Bad Reviews: It's a famous cosmetics brand and yet...
Bad Reviews: It's a famous cosmetics brand and yet...
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
08 / 05 / 2025 - Validating product tolerance: a key issue!
Validating product tolerance: a key issue!
In the development process of a cosmetic product, validating its tolerance is an essential step. However, did you know that a well-designed consumer test can be enough to answer this question?
In the development process of a cosmetic product, validating its tolerance is an essential step. However, did you know that a well-designed consumer test can be enough to answer this question?
16 / 04 / 2025 - Nutricosmetics: What Consumers Really Think – Exclusive Results of the Syres Survey
Nutricosmetics: What Consumers Really Think – Exclusive Results of the Syres Survey
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
SYRES Photo Library: Placing people at the heart of consumer research
The success of your products depends on a deep and authentic understanding of your consumers. To go even further, we've developed an exclusive photo library to enhance your research...
The success of your products depends on a deep and authentic understanding of your consumers. To go even further, we've developed an exclusive photo library to enhance your research...
16 / 04 / 2025 - 5 questions to ask to ensure the quality of the panel.
5 questions to ask to ensure the quality of the panel.
As you know, the quality of a panel determines the reliability of your results. At Syres, we believe that a panel must not only be broad—it must also be relevant, rigorously...
As you know, the quality of a panel determines the reliability of your results. At Syres, we believe that a panel must not only be broad—it must also be relevant, rigorously...
13 / 03 / 2025 - Sunscreen Product Tests: What if you got a head start on summer?
Sunscreen Product Tests: What if you got a head start on summer?
Anticipating the future is key to launching sunscreen products that perfectly meet consumer expectations from the first rays of sunshine. Each year, our teams produce more than...
Anticipating the future is key to launching sunscreen products that perfectly meet consumer expectations from the first rays of sunshine. Each year, our teams produce more than...
Scientific publication in the Journal of Clinical & Investigative Dermatology
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
26 / 02 / 2025 - Panel Book 2025
Panel Book 2025
Our expertise is international. Discover our 2025 Panel book.
Our expertise is international. Discover our 2025 Panel book.
25 / 02 / 2025 - Our survey on hair loss: a major issue for consumers
Our survey on hair loss: a major issue for consumers
Our survey on hair loss: a major issue for consumersHair loss is a major issue for consumers. Above all, they are waiting for products...
Our survey on hair loss: a major issue for consumersHair loss is a major issue for consumers. Above all, they are waiting for products...
The Expert Sensory Panel: The Bridge between Consumer Data and Objective Data
Discover our expert sensory panel in 5 minutes flat 🌟. Made up of 15 women aged 30 to 77, trained for more than two years, this panel uses precise methods such as the Profile...
Discover our expert sensory panel in 5 minutes flat 🌟. Made up of 15 women aged 30 to 77, trained for more than two years, this panel uses precise methods such as the Profile...
