We measure the consumer perception of your products since 1997
As the leading consumer testing and sensory analysis institute in France, SYRES deciphers human perception to boost the performance of your products. 30 years of expertise at the service of your developments and innovations.
My skin is softer from the very first application
Methodologies
Four approaches,
one goal
From home testing to controlled usage testing, our protocols are adapted to each type of product and each objective.
Quantity & QualityConsumer Tests
Effectiveness, pleasantness, tolerance and consumer perception.
Explore
SensorySensory Analysis
Sensory profiling, mapping and hedonic testing.
Explore
MarketingMarketing Studies
Concept testing, packaging, purchase intent and pricing.
Explore
ExploratoryExploratory Studies
Thematic sessions, prospective studies, ethnography and online surveys.
ExploreAreas of expertise
Where we intervene
BeautyCosmetics & Perfumes
Facial treatments, body treatments, sunscreens, makeup, perfumes...
Explore
HygieneHygiene & Treatments
Deodorants, hair removal, cleansing products, intimate hygiene, specific treatments
Explore
HealthcareDietary Supplements and Health
Dietary supplements, medical devices and OTC products.
Explore
Pet CarePet Care
Care, hygiene and food for pets.
Explore
MaintenanceHousehold products
Laundry detergents, cleaners, disinfectants and cleaning products.
Explore
BGCMass Consumption
Food, drinks and snacks.
Explore
CapillaryCapillary
Shampoos, conditioners, hair and scalp colorings and treatments.
Explore
DentalDental
Toothpastes, mouthwashes, accessories and oral hygiene.
ExploreTestimonials
What our customers say
"SYRES is a valuable partner distinguished by its in-depth industry expertise. We particularly appreciate their flexibility and ability to deliver customized, tailor-made solutions. A smooth collaboration that we highly recommend!"
"SYRES provided us with responsive support perfectly tailored to our needs for the sensory analysis of our ingredient. A reliable and attentive partner, they ensured precise monitoring throughout the entire project."
"I highly recommend SYRES for conducting consumer research in the cosmetics industry. I particularly appreciated their responsiveness, which allowed for efficient progress at each stage of the project, even under tight deadlines."
News & Insights
The trends that
shape the testing
Can children's attention spans be measured in real life? What a 28-day study in Singapore revealed
In Singapore, SYRES followed 41 children for 28 days for Activ'Inside. The study observed an improvement in their cognitive scores, with a 17,1% increase in the overall score at day 28.
Stress-free testing: why animal welfare makes pet care studies more reliable
At the CosmoPet International Congress, Ana De Lemos, CEO of SYRES, demonstrated that a protocol that respects animal welfare also produces more reliable data. This conviction is changing the way pet care studies are designed.
Dietary supplements in Singapore: why consumers start… and why they stop
In Singapore, 71% of respondents take supplements. Discover their uses, their motivations, and the main reasons for discontinuing them.
Ready to get started?
Test your product.
Prove its worth.
Let's build together the evidence that supports what is true for your brand.