We measure the consumer perception of your products since 1997
As the leading consumer testing and sensory analysis institute in France, SYRES deciphers human perception to boost the performance of your products. 30 years of expertise at the service of your developments and innovations.
My skin is softer from the very first application
Methodologies
Four approaches,
one goal
From home testing to controlled usage testing, our protocols are adapted to each type of product and each objective.
Quantity & QualityConsumer Tests
Effectiveness, pleasantness, tolerance and consumer perception.
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SensorySensory Analysis
Sensory profiling, mapping and hedonic testing.
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MarketingMarketing Studies
Concept testing, packaging, purchase intent and pricing.
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ExploratoryExploratory Studies
Thematic sessions, prospective studies, ethnography and online surveys.
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Where we intervene
BeautyCosmetics & Perfumes
Facial treatments, body treatments, sunscreens, makeup, perfumes...
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HygieneHygiene & Treatments
Deodorants, hair removal, cleansing products, intimate hygiene, specific treatments
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HealthcareDietary Supplements and Health
Dietary supplements, medical devices and OTC products.
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Pet CarePet Care
Care, hygiene and food for pets.
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MaintenanceHousehold products
Laundry detergents, cleaners, disinfectants and cleaning products.
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BGCMass Consumption
Food, drinks and snacks.
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CapillaryCapillary
Shampoos, conditioners, hair and scalp colorings and treatments.
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DentalDental
Toothpastes, mouthwashes, accessories and oral hygiene.
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What our customers say
"SYRES is a valuable partner distinguished by its in-depth industry expertise. We particularly appreciate their flexibility and ability to deliver customized, tailor-made solutions. A smooth collaboration that we highly recommend!"
"SYRES provided us with responsive support perfectly tailored to our needs for the sensory analysis of our ingredient. A reliable and attentive partner, they ensured precise monitoring throughout the entire project."
"I highly recommend SYRES for conducting consumer research in the cosmetics industry. I particularly appreciated their responsiveness, which allowed for efficient progress at each stage of the project, even under tight deadlines."
News & Insights
The trends that
shape the testing
Is your shampoo lying to your customers? What happens after rinsing will surprise you!
A pleasant shampoo in the shower can be disappointing when it comes to styling. In its own expert salon, SYRES conducts in-depth sensory analyses thanks to the expertise of professional hairdressers.
The Art of the Sniff Test: Why Scientific Rigor Is the Key to a Reliable Result
The act seems simple enough: to breathe in a scent, discover a fragrance, evaluate an odor. Yet, in the world of sensory analysis, having someone smell a product is far from a trivial exercise.
SYRES will be at the CosmoPet International Congress 2026: innovation in the service of animal welfare
SYRES announces its participation in the CosmoPet International Congress 2026 in Saint-Raphaël to present its scientific expertise in efficacy and sensory analysis dedicated to the rapidly expanding Pet Care market.
Ready to get started?
Test your product.
Prove its worth.
Let's build together the evidence that supports what is true for your brand.