SYRES - Sensory & Consumer Research
Since 1997, we carry out quantitative and qualitative consumer tests. Our expertise in the perfume / cosmetics and wellness sector is recognized in France and around the world.Today, more and more, the major brands of cosmetics use our investigations to have a return on the quality and effectiveness of their products but also on the image they send back.
We are on the lookout for the latest market trends through constant monitoring and analysis of consumer behavior. We support new product launches in collaboration with R&D and marketing.
Syres is a research institute specializing in consumer testing (efficiency and tolerance) since 1997, recognized for its vast experience in the field of consumer products and more particularly in the field of Cosmetics and Hygiene.
Our unique expertise in Quanti & Quali tests, sensory analyzes and tailor-made studies is recognized in France and around the world and allows us to truly support our clients in all their projects.
SYRES
ZA DU CHAMP DU CAILLOU
4 RUE DE GALLY
78450 CHAVENAY
4 RUE DE GALLY
78450 CHAVENAY
HOURS
Open from Monday to Thursday
from 8h30 to 19h00, and the
Friday from 8h30 to 18h00.
from 8h30 to 19h00, and the
Friday from 8h30 to 18h00.
US
CONTACT
Consumer tests
Quantitative consumer tests
- Consumer tests (evaluation of effectiveness and acceptability)
- Consumer tests with photos
- Self-evaluation tests with controlled intermediate time
- Usage Tests
- Multicentre tests
- Insight consumer
- Controlled withstand tests
- Sensory analysis
- Formulation aid
- Packaging tests
- Validation of claims
- Concept tests
- Exploratory, prospective and thematic studies
Qualitative consumer tests
- Flash test
- Sniff test
- Packaging tests
- Concept tests
- Exploratory / prospective studies
- Thematic sessions
- Formula validations
- Claim validations
- Sensory analysis
- Focus groups / consumer meetings
- Face to face / in situ interview at home