News

Sniff tests: when science has a nose for these things
At SYRES, we have a unique business: we get consumers talking… and sometimes their armpits. That's the whole point of the sniff test: a rigorous olfactory method, calibrated to…

Stress is now part of everyday life for many… but to what extent?
SYRES conducted a large-scale survey of 2,645 consumers to better understand how stress manifests itself, what it causes, and how each person tries to manage it. The results speak for themselves...

Beyond like/dislike: the art of understanding everyday practices
Why qualitative methodology is key to understanding the experience of everyday products. At SYRES, we conduct qualitative studies on products that are deeply integrated into daily routines...

Sensitive skin: what our study of 20,000 French people reveals
💧 Nearly one in two consumers report having sensitive skin — according to our 10-year study. Tightness, redness, discomfort… “Sensitive skin” has become a major topic in…

Testing without testing: the new challenge for pet care brands
Banning cosmetic testing on animals is an undeniable ethical step forward. But… how can we prove the effectiveness of a product designed for animals themselves without ever testing them?

SYRES is CIR and CII accredited: what this means for you
Good news for our current and future partners: SYRES is officially approved for the Research Tax Credit (RTC) and the Innovation Tax Credit (ITC) until 2027. But in concrete terms,...

Animal products: a new testing ground… which doesn’t lack flair
Pet care, hygiene, food supplements... The pet products market is experiencing sustained growth, as evidenced by the launch of dedicated events such as CosmoPet...

SYRES, data agility at the service of the most daring brands
At SYRES, we know that innovation can't wait. More and more brands are coming to us with specific, technical, sometimes personal—and, above all, urgent—issues.

Sleep, stress and anxiety: what are your consumers really saying?
Disturbed sleep, persistent stress, widespread anxiety... These everyday ailments affect a large part of the population, directly influencing their well-being, their energy and their...

Sensitive skin: 3 facts you (perhaps) didn't know
Sensitive skin is the subject of much attention... but also of some preconceived notions. Here are three facts from our panel that might just change your perspective. Sensitive skin...

Sensory Congress: when sensoriality shapes consumer expectations
At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care products on consumer preferences in France and abroad.

SYRES certified ISO 27001!
We are proud to announce that SYRES is now ISO 27001 certified, becoming one of the leaders in our sector to obtain this benchmark certification in security...

Preference Mapping: Will Your Product Be a Bestseller?
There's a tool that can help you determine this: Preference Mapping. This statistical analysis method combines the results of a consumer test (evaluating preferences) with data...

Qualitative studies: to understand beyond words
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...

Bad Reviews: It's a famous cosmetics brand and yet...
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...