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17/10/2023 - Discover our major Well-Aging survey
Well-Aging survey on women over 55 in France and at Syngapour
Our objective has always been to better understand consumer expectations and behaviors in order to support our clients in the development of their products.
In 2023, 36% of women in France will be over 55 years old and this number will only increase in the future with the increase in life expectancy.
This is why we decided to conduct a vast study in order to better understand their habits, their lifestyle, their relationship to beauty and their expectations regarding cosmetic products.
For this, we carried out a large online survey of more than 3 women as well as thematic workshops, in France and Singapore.
The results of our study show that the Women over 55 remain mostly positive, serene and feel good about themselves.
But they are particularly bothered by the lack of firmness of their skin and loss of volume. Their dream would be to find products that could be really effective in these aspects.
They want to continue to take care of their skin with cosmetic products but 70% complain of lies or broken promises regarding effectiveness on age marks.
They are convinced that beauty will come from within and are therefore very interested in nutricosmetics which seems to them to be an effective and less costly compromise. Moreover, 30% of them already use food supplements/gummies.
The “Well-aging” trend is much less known in France than in Asia but corresponds perfectly to what women are looking for, namely products that prolong the beauty of their skin in a natural way while taking care of them. inside and out.
Find all the results of our study on the following link !
