Tailor-made protocols
for each sector

Beauty, health, pet care, hygiene or consumer goods — SYRES adapts each study to regulatory constraints, usage habits and specific challenges of your category.

Cosmetics & BeautyBeauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, skin tolerance, makeup hold — our historical sector since 1997.

Anti-aging efficacySkin toleranceClaims packagingSensory panel
CapillaryCapillary

Capillary

Shampoos, care products, hair and scalp colorings and treatments — workshops and tests in real-world conditions.

Hairdressing workshopsHair color testsPerceived brightnessScalp care
DentalDental

Dental

Toothpastes, mouthwashes, whitening — evaluation of perceived performance and consumer acceptability.

Perceived whitenessFresh breathGum comfortTexture & taste
Hygiene & CareHygiene

Hygiene & Care

Deodorants, body products, intimate hygiene and body care — performance, tolerance and sensory experience.

Deodorant effectivenessSkin toleranceOrganoleptic testsAcceptability
Dietary Supplements and HealthHealthcare

Dietary Supplements and Health

Dietary supplements, class I medical devices and OTC products — perceived effectiveness, tolerance and acceptability.

Perceived effectivenessToleranceSatisfactionCompliance
Pet CarePet Care

Pet Care

Palatability, owner acceptability, coat & skin effectiveness — with protocols adapted to each species.

Dog & cat palatabilityMaster acceptabilityField testsClaims packaging
Household productsMaintenance

Household products

Perceived cleaning performance, skin tolerance, sensory acceptability — for all cleaning products.

Perceived performanceHand toleranceHUT TestsEco-claims
Mass ConsumptionBGC

Mass Consumption

User satisfaction, perceived performance, positioning against the competition — based on large representative panels.

Concept testingCompetitive analysisRepresentative panelsMulti-target studies

What we bring
to all sectors

National & international panel

60,000 qualified panelists in France, 5 million worldwide via our ESOMAR network.

Standardized photos

Visual before/after evaluation under reproducible conditions — to track changes perceived by consumers.

Regulatory protocols

Studies designed for Europe, ANSM dossiers and distributor specifications.

Speed ​​of execution

Rapid launch thanks to our qualified panel and our digital field tools.

Actionable reporting

Clear, structured reports for your R&D and marketing teams, with recommendations.

Test Bar Paris

A face-to-face shop open to the general public in Paris for spontaneous recruitment.

30 years
Sector expertise
Since 1997, SYRES expertise has been at the service of brands.
60K+
Panelists in France
Qualified and connected panel in France.
5M+
Consumers worldwide
Representative international panel.
500+
Brands accompanied
From startup to multinational.

Ready to prove its worth
of your product?

Our experts will assist you in identifying the protocol best suited to your product challenges, your category and your target markets.