Qualitative testing — SYRES
Consumer tests
qualitative
Qualitative research allows us to delve into the heart of the consumer experience to understand its underlying mechanisms. By revealing unspoken expectations, our studies guide your product development and secure your marketing strategies well before launch.
Types of study
A suitable format to each question
Focus groups & consumer meetings
A meeting of 6 to 10 consumers, facilitated by a sector expert. It reveals in-depth motivations, obstacles, and collective perceptions.
Individual Interviews (IDI)
In-depth, face-to-face meetings lasting 45 to 90 minutes. Ideal for sensitive topics, complex buying journeys, or expert profiles. Rich and contextualized verbatim transcripts.
Online community
Interactive digital panel spanning several days or weeks. Rich feedback, iterative potential, ideal for remote markets or hard-to-recruit profiles.
Sniff test & olfactory studies
Objective tests by ISIPCA-trained experts and subjective blind tests by your consumers. A complete view of your products' olfactory performance.
Flash test
Fast and cost-effective testing of concepts, packaging, or innovations. Immediate and representative feedback from your core target audience.
Packaging tests
Concept tests
Thematic sessions
Formula validations
Start a project
Understanding before
to measure.
Our experts will assist you in designing the appropriate qualitative protocol — focus group, IDI, online community — in France and internationally.