08/05/2025 - Bad Reviews: It's a famous cosmetics brand and yet...

Even the most renowned brands are not immune to negative comments. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise: they don't buy a product to be disappointed, and they make it known.

The image above is a perfect illustration. The product seems popular, but the packaging is problematic. The result? Perplexed customers, who wonder about the actual quantity of product and doubt their purchase from the very first use.

Kind comments… for now

In this specific case, the feedback remains polite. But any community manager knows: all it takes is one viral post or critical video to shift public opinion. The reputation of a product—and, more broadly, of a brand—can be seriously damaged in just a few hours.

A consumer test to anticipate this type of return

It is here that the consumer test takes on its full importance. Far beyond the formula, it helps validate the overall product experience: ease of use, practicality of the bottle, dosage, clarity of instructions... so many elements often overlooked, but which can make all the difference.

At SYRES, we integrate these criteria into our testing protocols. Thanks to our network of 60 owner panelists, we collect qualitative and quantitative feedback on all aspects of the product — even before it goes to market.

The right product, in the right container

A good product in poor packaging can become a bad memory for the user. Don't let unsuitable packaging ruin your target audience's experience. Test, adjust, and validate. The consumer will reward you.