16/04/2025 - Nutricosmetics: What Consumers Really Think – Exclusive Results of the Syres Survey

The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in consumption rate which increased from only 12% in 2010 to more than 60% in 2024, reflecting a fundamental change in consumer habits who now integrate these products into their daily beauty and wellness routine.

Faced with this growing enthusiasm, we wanted to know more about the consumer expectations, uses and perceptions. This is why SYRES launched a dedicated survey among its panel. This was carried out among 10,700 people.

Demographic analysis reveals that the The majority of consumers are in the 40-59 age group, with growing interest observed among men, 80% of whom are non-consumers expressing a desire to try these products, as well as among young adults who show a particular preference for certain forms of products such as gummies, favored by 20-39 year olds looking for more fun and less medicalized formats.

Regarding consumption habits, the study shows that the vast majority of users (between 69% and 82% depending on the frequency of consumption) started using nutricosmetics on their own initiative. Among consumers who carried out online research, 43% turn to social media, highlighting the growing role of these platforms in shaping opinions and purchasing decisions in a growing sector.

A particularly notable behavior is the tendency to combine several treatments simultaneously, with an average of three treatments taken at the same time per consumer, this practice being particularly widespread among regular consumers (87%) compared to occasional consumers (58%), which reflects a more sophisticated and targeted approach to nutricosmetics where users seek to address several concerns in parallel.

Regarding the types of products, Capsules largely dominate the market, being consumed by 85% of women and 81% of men, while the main consumption motivations vary depending on the product form but generally include skin and hair care, strengthening the immune system and improving general health, with interesting nuances such as the preference for liquids when it comes specifically to skin care (53%).

The perceived efficacy of nutricosmetics is remarkably high, with 86% of consumers who report observing a real improvement, this rate even reaching 91% among regular consumers compared to 71% among occasional consumers, a positive perception confirmed by the impressive results of consumer tests which reveal purchasing intentions oscillating between 83% and 90% depending on the products tested.

Despite the general enthusiasm, some concerns remain: although only 13% of users express concerns about their consumption and 7% report having already experienced adverse effects, price remains a decisive factor for almost half (47%) French consumers looking for a balance between quality, efficiency and affordability.

The market's growth potential remains considerable, with 22% of respondents having never used nutricosmetics but 79% expressing a desire to try these products. This market represents a significant opportunity for industry players who will be able to meet growing expectations in terms of transparency, personalization and proof of effectiveness.