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16/04/2025 - SYRES Photo Library: Placing people at the heart of consumer research
SYRES Photo Library: Placing people at the heart of consumer research
The success of your products depends on a detailed and authentic understanding of your consumers.
To go even further, we have developed an exclusive photo library, which enriches your studies by bringing a human dimension to data analysis.
Why is this an asset for your studies?
And you, ready to explore this approach?
To go even further, we have developed an exclusive photo library, which enriches your studies by bringing a human dimension to data analysis.
Why is this an asset for your studies?
- Ultra-personalized selections for more precise insights: Our panelists aren't just statistical data. By combining 300 detailed criteria with their visual profiles, we create tailor-made panels aligned with your actual target audience. The result: more accurate analyses and better predictability of your product success.
- Visual insights to go beyond the numbers: Some feelings are difficult to quantify. By collecting selfies at key moments during the evaluation (before/after use, skin changes, emotional reaction, etc.), you obtain concrete visual evidence that enriches the quantitative results. This approach is particularly useful for:
- Cosmetics and skin care products (complexion, hydration, imperfections).
- Makeup tests (real result, satisfaction with coverage).
- The overall user experience (ease of application, sensory pleasure).
- A direct link with your consumers: By integrating panelists' real-life expressions and reactions, we offer you a deeper understanding of your target audience's expectations and preferences. This is a major asset for adapting your marketing strategies and product communications. Our clients are already using it to refine their innovations and assert their product claims.
And you, ready to explore this approach?
