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16/04/2025 - 5 questions to ask to ensure the quality of the panel.
5 questions to ask to ensure the quality of the panel.
As you know, the quality of a panel determines the reliability of your results. At Syres, we believe that a panel must not only be broad—it must also be relevant, rigorously recruited, and carefully monitored.
But how can you ensure the quality of a panel when choosing a research provider? Here are 5 key questions to ask any partner to assess the robustness of their panel 👇
1. How are panelists recruited?
A simple online form isn't enough. Successful recruitment requires human validation (phone calls, interviews, manual verification), which ensures that each profile truly matches the defined criteria. This guarantees a reliable database, without guesswork.
2. Is the panel truly representative of your target?
A relevant panel reflects the diversity of your market: age, gender, skin type, consumer habits, etc. Ask to see the panel structure and available variables. The more detailed the profiles, the more accurate and relevant your results will be.
3. How are exclusion criteria managed?
Pregnant women, allergies, medical treatments... Certain profiles must be temporarily or permanently excluded depending on the type of test. Rigorous exclusion management demonstrates the provider's reliability and prevents bias in the results.
4. Are panelists participating in multiple studies at the same time?
The accumulation of studies can distort responses, particularly in sensory or usage tests. A reliable service provider implements control and timing mechanisms to avoid overlap and ensure the freshness of perceptions.
5. What tools are used for data collection and analysis?
Modern tools make all the difference: connected questionnaires, real-time tracking, assessment selfies, automated statistical analyses... These innovations allow for smoother data collection and faster, more accurate interpretation of data.
🎯 In summary
A good service provider doesn't just "recruit" a panel. They build it, qualify it, monitor it, and analyze it. At Syres, this requirement has been part of our DNA for over 20 years.
And you, are you asking yourself the right questions before launching your next study? 😉
