Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
SYRES, data agility at the service of the most daring brands
At SYRES, we know that innovation can't wait. More and more brands are coming to us with specific, technical, sometimes personal—and, above all, urgent—issues.
Preference Mapping: Will Your Product Be a Bestseller?
One tool can help you determine this: Preference Mapping. This statistical analysis method combines the results of a consumer test (preference assessment) with data...
SYRES certified ISO 27001!
We are proud to announce that SYRES is now ISO 27001 certified, becoming one of the leaders in our sector to obtain this benchmark certification in security...
Sensory Congress: when sensoriality shapes consumer expectations
At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care products on consumer preferences in France and abroad.
Sensitive skin: 3 facts you (perhaps) didn't know
Sensitive skin receives a lot of attention… but also some misconceptions. Here are three facts from our panel that might change your perspective. Skin…
Qualitative studies: to understand beyond words
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
Sunscreen Product Tests: What if you got a head start on summer?
Anticipation is key to launching sun care products perfectly aligned with consumer expectations from the very first rays of sunshine. Every year, our teams achieve more than...
Scientific publication in the Journal of Clinical & Investigative Dermatology
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
Panel Book 2025
Our expertise is international. Discover our 2025 Panel Book.
Our survey on hair loss: a major issue for consumers
Our survey on hair loss: a major concern for consumers. Hair loss is a major concern for consumers. Above all, they are looking for products...
The Expert Sensory Panel: The Bridge Between Data and Objective Data
Discover our expert sensory panel in just 5 minutes 🌟. Composed of 15 women aged 30 to 77, trained for over two years, this panel uses precise methods such as the Profile...
Spring of studies full of innovations
SYRES will be showcasing its latest innovations this spring! Come and meet us in Paris on September 26th and 27th, 2024 at the Palais des Congrès, Porte Maillot, Paris!
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