Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
Linting in cosmetics: a major challenge for user experience
In the secrecy of the laboratories, experts juggle the stability, viscosity, and compatibility of the formulas. Yet, once the product is in the user's hands...
Beyond efficiency: How to transform an asset into a decisive selling point?
An active ingredient can be scientifically excellent. But one question remains: excellent for whom? For R&D, excellence is proven through mechanisms of action, in vitro studies, and...
Commitment beyond the test: SYRES wins the EcoVadis Gold medal
We are proud to share a key milestone in SYRES' history: we have officially been awarded the EcoVadis Gold medal for 2025. In 2024, we were "Silver" certified.
Magnesium: When the "commoditization" of a product boosts consumer demand
In the world of dietary supplements, magnesium occupies a unique place. It's the undisputed champion of self-medication sales. Yet, behind what seems to be an "impulse" purchase...
International Cosmetics: How to validate an anti-aging treatment across four continents?
In an increasingly globalized beauty market, one question obsesses brands: can a single formula truly conquer the world? Between climate variations, specificities...
Pet Care: When the dog validates its own care (Behind the scenes of a study)
Brushing is often the neglected aspect of canine hygiene. For many owners, it's a chore; for many dogs, it's an ordeal. However, a recent study has...
Sniff tests: when science has a nose for these things
At SYRES, we have a unique business: we get consumers talking… and sometimes their armpits. That's the whole point of the sniff test: a rigorous olfactory method, calibrated to…
Beyond like/dislike: the art of understanding everyday practices
Why qualitative methodology is key to understanding the experience of everyday products. At SYRES, we conduct qualitative studies on products that are deeply integrated into daily routines...
Sensitive skin: what our study of 20,000 French people reveals
💧 Nearly one in two consumers report having sensitive skin — according to our 10-year study. Tightness, redness, discomfort… “Sensitive skin” has become a major topic in…
Testing without testing: the new challenge for pet care brands
Banning cosmetic testing on animals is an undeniable ethical step forward. But… how can we prove the effectiveness of a product designed for animals themselves without ever testing them?
SYRES is CIR and CII accredited: what this means for you
Good news for our current and future partners: SYRES is officially accredited for the Research Tax Credit (CIR) and the Innovation Tax Credit (CII) until 2027. But in practical terms,...
Sleep, stress and anxiety: what are your consumers really saying?
Disturbed sleep, persistent stress, widespread anxiety... These everyday ailments affect a large part of the population, directly influencing their well-being, their energy and their...
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