At SYRES, we have a particular job: we get consumers talking… and sometimes their armpits.
This is the whole point of the sniff test: a rigorous olfactory method, calibrated to the millimeter, which allows you to evaluate the effectiveness of a deodorant without leaving room for approximations… even when a smell decides to become a little too present.
To compare two deodorants, our protocol relies on a mechanism as precise as a scientific choreography: The applications are standardized: one formula under one armpit, the other under the other, and an impeccable random draw that guarantees that no one always inherits the same side.
Those who think consumer testing lacks adventure have clearly never been to a sniff test!
This protocol allows brands to: At SYRES, we are convinced of one thing: to understand a product, you sometimes have to accept getting a little closer.
Fortunately, our expert judges have legendary composure… and an unerringly loyal nose.
If you are developing a deodorant and want a robust, controlled, and reproducible study, our team is ready to listen.
