Sensitive skin is the subject of a lot of attention... but also of some preconceived ideas.
Here are three pieces of data from our panel that might just change your perspective.
Contrary to popular belief, skin sensitivity does not only affect women.
In our panel, 44,3% of women and 44,1% of men reported having sensitive facial skin.
Almost identical figures - and yet rarely highlighted.
When the skin reacts, tightness (82,7%) and redness (68%) are the most frequently cited symptoms.
Visible signs, sometimes uncomfortable, and often difficult to ignore — for consumers as well as for brands.
Among women over 50, nearly one in two reports having sensitive skin.
This trend could be linked to the hormonal changes of menopause… A lead to explore in order to better adapt product formulas and promises.
Analyze this data, cross-reference it and extract concrete lessons to help brands develop skincare products truly suited to sensitive skin.
Want to learn more about your consumers' expectations and feelings?
