The nutricosmetics market has undergone a spectacular evolution over the past fifteen years, as evidenced by the considerable increase in the consumption rate, which has risen from only 12% in 2010 to over 60% in 2024, thus reflecting a fundamental change in consumer habits, with consumers now incorporating these products into their daily beauty and wellness routine.
Faced with this growing enthusiasm, we wanted to learn more about consumer expectations, uses and perceptions.
That is why SYRES launched a dedicated survey among its panel.
This survey was conducted with 10,700 people.
Demographic analysis reveals that the majority of consumers are in the 40-59 age bracket, with a growing interest observed among men, 80% of whom are non-consumers express a desire to try these products, as well as among young adults who show a particular preference for certain forms of products such as gummies, favored by 20-39 year olds who are looking for more fun and less medicalized formats.
Regarding consumption habits, the study shows that the vast majority of users (between 69% and 82% depending on the frequency of consumption) started using nutricosmetics on their own initiative.
Among consumers who have conducted online research, 43% turn to social media, highlighting the growing role of these platforms in shaping opinions and purchasing decisions in a rapidly growing sector.
One particularly notable behavior is the tendency to combine several treatments simultaneously, with an average of three treatments taken at the same time per consumer, this practice being particularly widespread among regular consumers (87%) compared to occasional consumers (58%), which reflects a more sophisticated and targeted approach to nutricosmetics where users seek to address several concerns in parallel.
Regarding product types, capsules largely dominate the market, being consumed by 85% of women and 81% of men, while the main motivations for consumption vary according to the form of the product but generally include skin and hair care, strengthening the immune system and improving general health, with interesting nuances such as a preference for liquids when it comes specifically to skin care (53%).
The perceived effectiveness of nutricosmetics is remarkably high, with 86% of consumers reporting a real improvement, this rate even reaching 91% among regular consumers compared to 71% among occasional consumers, a positive perception confirmed by the impressive results of consumer tests which reveal purchase intentions ranging between 83% and 90% depending on the products tested.
Despite the general enthusiasm, some concerns remain: although only 13% of users express concerns about their consumption and 7% report having already experienced adverse effects, price remains a decisive factor for nearly half (47%) of French consumers who are looking for a balance between quality, effectiveness and economic accessibility.
The market's growth potential remains considerable, with 22% of respondents having never used nutricosmetics but 79% expressing a desire to try these products; this market represents a significant opportunity for industry players who can meet growing expectations in terms of transparency, personalisation and evidence of effectiveness.
