Since the start of the year, Syres has set up makeup mini-panels.
These panels of volunteers dedicated to evaluating makeup allow for quick and specific tests on different categories of makeup: complexion, lips and eyes.
These consumer tests are carried out by these "expert" makeup panelists either live in the centers of Chavenay (78) or Paris or in real conditions of use.
These specific consumer tests follow the new product claims that have emerged since the health crisis and evaluate the main organoleptic and sensory characteristics of the different makeup products, their durability over time and their resistance to wearing a mask.
The creation of these specific makeup panels, with significant availability, allows for an agile organization of these consumer tests, such as evaluating the durability of products under the constraint of wearing a mask in all circumstances, and validating the long-lasting or mask-proof claim.
Syres currently offers tests on these panels of more than 25 women per product category: The Sensory Department also develops lexicons with their volunteers to measure the sensory properties of the products and their effectiveness in terms of results and hold.
Their panels can travel quickly and regularly to evaluate these products throughout the year.
The Syres teams remain at your disposal to answer any questions.
