Syres has implemented a suitable communication strategy with its panelists since the beginning of the health crisis.
A platform allows them to record their change in behavior related to the situation.
This important survey on our panel provides concrete results on changes in consumer habits, more particularly with regard to cosmetic and hygiene products.
More than 15 men and women aged 000 to 18 living throughout France responded.
The results confirm new consumer trends and the products that are emerging as winners. 30% of the women surveyed stated that they no longer use foundation or lipstick, even if they were previously attached to it.
They believe that face and lip makeup becomes unnecessary for various reasons (wearing masks, clothing, teleworking, not necessary despite the lost pleasure, no more going out…) and prioritize cleansing, moisturizing, protecting and comforting their skin.
They also pay more attention to eye makeup (more dramatic and sophisticated).
Women use more face and eye care, cleansers / makeup removers and masks with a slight increase in ORGANIC products.
Women who paid little attention to deep cleansing of their skin are becoming an interesting target for evaluating products of this type (cleansers, masks, scrubs and nourishing products, etc.).
The regular use of body products, hair products and perfumes is also on the rise.
The impact of the Covid crisis on consumers' skin condition can also be confirmed. 36% of panelists reported having tired features/a dull complexion. 20% reported having irritated skin, more reactive since the outbreak of the virus. 67% of panelists reported feeling stressed by the situation. 58% reported having sleep problems.
Our survey also allowed us to learn about mask-wearing habits (type, average duration, occasions, etc.).
While a large majority of people indicate using surgical masks (82%), 68% also use tissue masks.
Wearing a mask causes discomfort for 76% of the panel: 45% experience a feeling of poor skin breathability and 39% excessive sweating. 25% experience acne/pimple breakouts.
We were thus able to set up studies with online questionnaires in real time measuring the efficacy, tolerance and hold of products when wearing a mask.
These circumstances have changed the habits and well-being of consumers.
Their purchasing choices in recent months have been more thoughtful than spontaneous and the panelists are convinced that “after Covid” will be different.
Faced with this situation, consumption and purchasing habits will change further.
We remain at your disposal to adapt our tests to your projects in 2021!
