We often hear that CSR (Corporate Social Responsibility) is just a matter of grand speeches or hundred-page reports that nobody reads.
At SYRESWe think exactly the opposite. For us, CSR cannot be decreed: it is lived, every day, at the heart of our business as specialists in sensory evaluation and consumer testing.
Our compass? Human connection, the real thing. Our strength lies in our direct relationship with our panelists and the analysis of their perceptions in real-world usage conditions. And it is precisely in this human approach that our CSR strategy takes on its full meaning.
A vision that has just been rewarded: after the silver medal in 2024, SYRES has just been awarded the EcoVadis Gold medal!
Beyond the pride for our teams, what does this concretely change for you, our clients and partners? The answer lies in three pillars.
1. Greener testing for responsible innovation
Because testing the effectiveness and performance of your future products shouldn't come at the expense of the planet, we eliminate waste at every stage. From reducing our energy consumption and strictly limiting consumables to optimizing and choosing more sustainable packaging for shipping products for testing, and rigorously monitoring our carbon footprint, we've been continuously adjusting our processes since 2021. Our goal? To offer you studies that closely reflect real-world conditions, with a controlled environmental impact.
2. Your data and innovations under high protection
In our line of work, trust is the cornerstone of a project's success. You entrust us with your innovations of tomorrow; our volunteers share their personal data and experiences with us. To solidify this pact of trust, SYRES has obtained the ISO 27001 certifiedIn practical terms, this means that the security of information related to your projects and the GDPR compliance of our panelists are ensured according to the most demanding international standards. With us, rigorous methodological protocols go hand in hand with cutting-edge cybersecurity.
3. Putting people first: listening as a guarantee of quality
A successful consumer test depends not only on a well-designed questionnaire. It relies primarily on the quality of support we provide to our participants. Because we don't perform physical or clinical measurements on the body, the voices of our volunteers are our primary source of information. We ensure that each panelist is fully informed, listened to, and respected. This ethical alignment is directly reflected in the quality and sincerity of their responses, thus guaranteeing the reliability of the performance results we deliver.
The final word By achieving this EcoVadis Gold medal, SYRES is not resting on its laurels. For our teams, CSR is not a side project. It's how we do our job with greater awareness: consuming better, protecting better, listening better, and supporting you better.
Looking to launch your next consumer study in a certified, ethical and high-performing framework? Contact our team of specialists
