At the Sensory Congress, we had the pleasure of presenting our poster on the impact of the sensory characteristics of facial care on consumer preferences in France and Singapore.
While in France, facial treatments are primarily synonymous with comfort and well-being, in Singapore, they are sought after for their lightness and rapid absorption.
Some key figures to remember: These results highlight the importance of adapting the sensory experience to local expectations to maximize consumer engagement.
Many thanks to the organizers (Cosmetic Valley and VALESENS) and to the enriching discussions during the congress!
And for you, what sensory aspects are the most important in a facial treatment?
