Even the most renowned brands are not immune to negative comments.
In an ultra-competitive cosmetics market, every detail counts.
The consumer, however, makes no compromises: he does not buy a product to be disappointed, and he makes it known.
The image above is a perfect illustration of this.
The product seems to be well-received, but the packaging is problematic.
Perplexed customers, who question the actual quantity of product and doubt their purchase from the first use.
In this particular case, the responses remain polite.
But every community manager knows: all it takes is one viral post or one critical video to sway public opinion.
The reputation of a product — and more broadly of a brand — can be seriously damaged in just a few hours.
This is where consumer testing becomes crucial.
Far beyond the formula, it allows us to validate the overall experience of the product: ease of use, practicality of the bottle, dosage, clarity of instructions… all elements often neglected, but which can make all the difference.
At SYRES, we integrate these criteria into our testing protocols.
Thanks to our network of 60,000 proprietary panelists, we collect qualitative and quantitative feedback on all aspects of the product — even before it is launched on the market.
A good product that is poorly packaged can become a bad memory for the user.
Don't let unsuitable packaging ruin your target audience's experience.
