Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
Is your shampoo lying to your customers? What happens after rinsing will surprise you!
A pleasant shampoo in the shower can be disappointing when it comes to styling. In its own expert salon, SYRES conducts in-depth sensory analyses thanks to the expertise of professional hairdressers.
The Art of the Sniff Test: Why Scientific Rigor Is the Key to a Reliable Result
The act seems simple enough: to breathe in a scent, discover a fragrance, evaluate an odor. Yet, in the world of sensory analysis, having someone smell a product is far from a trivial exercise.
SYRES will be at the CosmoPet International Congress 2026: innovation in the service of animal welfare
SYRES announces its participation in the CosmoPet International Congress 2026 in Saint-Raphaël to present its scientific expertise in efficacy and sensory analysis dedicated to the rapidly expanding Pet Care market.
The invisible secret behind every hygiene product sale
Hygiene products are not only differentiated by their effectiveness, but also by their ability to address deep emotional needs such as self-confidence and social ease.
Injections panel
We've noticed that our panelists are very keen to combat the signs of aging; over 1000 panelists expressed interest in participating in our injection panel! From the age of 26, women...
Linting in cosmetics: a major challenge for user experience
In the secrecy of the laboratories, experts juggle the stability, viscosity, and compatibility of the formulas. Yet, once the product is in the user's hands...
Commitment beyond the test: SYRES wins the EcoVadis Gold medal
We are proud to share a key milestone in SYRES' history: we have officially been awarded the EcoVadis Gold medal for 2025. In 2024, we were "Silver" certified.
Beyond efficiency: How to transform an asset into a decisive selling point?
An active ingredient can be scientifically excellent. But one question remains: excellent for whom? For R&D, excellence is proven through mechanisms of action, in vitro studies, and...
Magnesium: When the "commoditization" of a product boosts consumer demand
In the world of dietary supplements, magnesium occupies a unique place. It's the undisputed champion of self-medication sales. Yet, behind what seems to be an "impulse" purchase...
Pet Care: When the dog validates its own care (Behind the scenes of a study)
Brushing is often the neglected aspect of canine hygiene. For many owners, it's a chore; for many dogs, it's an ordeal. However, a recent study has...
International Cosmetics: How to validate an anti-aging treatment across four continents?
In an increasingly globalized beauty market, one question obsesses brands: can a single formula truly conquer the world? Between climate variations, specificities...
Beyond like/dislike: the art of understanding everyday practices
Why qualitative methodology is key to understanding the experience of everyday products. At SYRES, we conduct qualitative studies on products that are deeply integrated into daily routines...
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