Solution — Exploratory Studies & Surveys
Before testing your product, understand your market
Trends, actual uses, unexpressed expectations, rare targets: SYRES exploratory studies give you the on-the-ground understanding that makes your consumer tests fairer, faster and more useful.
Which study for which question?
An exploratory study begins with an open question about a market, category, or target audience. Our experts will work with you to define the most suitable protocol—no need to know which method to choose before calling us.
Your situation
Thematic workshops
Explore a topic in depth
Lively sessions focused on a specific topic — well-aging, food supplements, sun protection, teen skincare… Bring together participants representative of your target audience to reveal perceptions, expectations and uses related to this theme, before any product development.
Well-aging & skincare 50+
Expectations, levers of reassurance and pleasure.
Food complements
Motivations, obstacles, perceptions of health claims.
Sun protection
Behaviors by sex/age, barriers to use.
Teens & young adults
Emerging rituals, influence of social networks.
Family panels
Multi-user purchase decision.
Any theme upon request
Specialized panel
Access rare targets without recruitment delays
SYRES has pre-recruited panels of candidates with profiles that are difficult to assemble through ad hoc recruitment. Guaranteed representativeness, immediate responsiveness — a decisive advantage when your target is specific or sensitive.
Family panels
Simultaneous recruitment of parents and children.
Children and teenagers panels
Recruitment with parental consent and dedicated framework.
Pet panels
Dogs, cats, exotic pets — with their owners.
Ethnic panels
Afro-descendant, Asian, Mediterranean…
Workshops for women aged 55 and over
Consumers of care, well-being and health.
Dietary supplement panels
Regular consumers, all segments.
Sun protection panels
Segmentation by gender, age and use.
Usage & Attitude Survey
To create a statistical portrait of a category
Surveys deployed on a large sample to map the behaviors, frequency of use, motivations and expectations of an entire category. Distinct from product validation surveys — here the object is the market, not the formula.
Online Surveys (CAWI)
Based on our panel of 60,000+ qualified panelists.
Telephone or on-site interview
For audiences with limited digital skills or for short formats.
Category portrait
Who consumes, how, and why.
Behavioral segments
Identification of clusters by use and attitude.
Mapping of usage opportunities
Moments, contexts and triggers for purchase.
Results in 5 to 10 days
Depending on the sample size and complexity.
Typical deliverables
Insights that make choosing
- Mapping of motivations and obstacles by target segment
- Verbatim quotes, categorized by theme and valence.
- Identifying unexpressed expectations and pain points
- Insights category to guide your R&D brief
- Recommendations on the type of consumer test to perform next
- A numerical portrait of a category or segment
- Cross-tabulations by consumer profile
- Mapping of occasions and frequencies of use
- Identification of behavioral segments
- Prioritized strategic recommendations
We truly enjoyed working with SYRES. Their team is exceptionally attentive, responsive, and always striving to provide the best possible support. We greatly appreciated their ability to collaborate with us and proactively suggest improvements to our research protocol. They provided relevant and practical recommendations while remaining highly responsive to our needs and participant feedback. The quality of their statistical analyses and research reports is excellent. They are a truly trustworthy partner, with a genuine commitment to customer service and a constant desire to satisfy and support their clients throughout the entire project.
Other services
Explore our other approaches
Consumer TestsConsumer Tests
Evaluations under real-world conditions: effectiveness, tolerance, satisfaction.
Discover
Sensory AnalysisSensory Analysis
Sensory profiling, mapping, hedonic testing.
Discover
Marketing StudiesMarketing Studies
Concept, packaging, price, purchase intent — before launch.
DiscoverStart a project
You have a question. We are building the protocol.
No need to know which method to choose before calling us. Our experts will work with you to define the approach best suited to your market, target audience, and timeline.