Industry — Hygiene & Care

Efficacy, tolerance and perception, supporting figures

Deodorants, body products, intimate hygiene, shaving: claims of efficacy and safety require rigorous evidence. SYRES provides the consumer data that supports your claims.

SYRES Hygiene & Care

Challenges in the sector

The hygiene market is dominated by a few major claims that consumers know and expect. To stand out, brands must provide... quantified and differentiating evidence — not just a generic mention.

Most hygiene categories are also subject to EU Regulation 655/2013 on cosmetic claims. Each claim must be supported by reliable consumer data, derived from panels representative of the target user.

What SYRES brings

01

Beyond standard allegations

48-hour wear, perceived softness, confirmed tolerance: your consumers know these by heart, and so do your competitors. Let's build together the claims that truly make a difference.

02

Specific panels

Ability to find atypical panels tailored to your products and objectives: intimate hygiene, body odor, sexual health. Our panels go where others don't.

03

Innovative protocols in the center

Protocols designed to replicate real-world use, including Zumba classes to test a deodorant during exercise.

Claims validated

The claims that make the difference

SYRES has assisted dozens of hygiene brands in validating their claims. Here are the most frequent ones.

Proven 48-hour odor protection — 9 out of 10 users

Softness felt from the very first use

Suitable for sensitive skin and mucous membranes

Preferred over the leader — blind comparative test

Close shave from the first pass — expert review + consumer panel

Slows regrowth — evaluation at days 7 and 14 vs. standard shaving

No pulling or burning sensation — bikini area self-assessment

SYRES hygiene tests

Go further with the proof

Each challenge has its own method

Consumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

Sensory Analysis

Sensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

Marketing Studies

Marketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

Exploratory Studies

Exploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

Explore our other sectors

Cosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

Dietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

Household products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

Mass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

Pet Care

Pet Care

Care, hygiene and food for pets.

Capillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

Dental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

Start a project

Ready to prove The performance of your products?

Our hygiene experts will work with you to define the protocol best suited to your product, your target audience and your claims.

Talk to an expert See our services