Industry — Household Products

The performance of the own user view

Laundry detergents, dishwashing products, surface cleaners, disinfectants: in a store, performance is measured. In a home, it's felt; SYRES does both.

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SYRES Household Products

Challenges in the sector

In the ultra-competitive household goods sector, differentiation comes through... proof of performanceConsumers are sensitive to claims — degreasing power, effortless cleaning, low-temperature effectiveness — but their trust is earned through figures from real-world use.

What SYRES brings

01
Perceived performance = actual performance
A product may be objectively effective but perceived as insufficient. SYRES measures both levels — declared performance and satisfaction felt directly in homes.
02
Targeted panels
Recruitment based on behaviors, type of housing, household size and preferences and habits — for segmented representative results.
03
Tests in real conditions
Our Home Use Tests (HUT) take place in the homes of panelists with their equipment and habits, or in our specially equipped centers, for supervised studies, olfactory studies.

Claims validated

The claims that make to sell

SYRES has supported dozens of brands in testing their household products.

Cleans twice as fast — tested by 60 households
Effective at 20°C — proven over 4 weeks of use
Superior degreasing power compared to the leader — comparative test
Softer laundry, as perceived by 87% of users
Effortless sparkling clean dishes — 4,4/5 satisfaction rating
Zero trace or residue — result proven under real-world conditions
Long-lasting fragrance after drying — 24 hours proven
Preferred to the usual product — 7 out of 10 panelists
SYRES household product tests

Go further with the proof

Each challenge has its own method

Consumer TestsConsumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

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Sensory AnalysisSensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

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Marketing StudiesMarketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

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Exploratory StudiesExploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

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30 years
Sector expertise
Since 1997, SYRES expertise has been at the service of brands.
60K+
Panelists in France
Qualified and connected panel in France.
5M+
Consumers worldwide
Representative international panel.
500+
Brands accompanied
From startup to multinational.

Other sectors

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Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

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HygieneHygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

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HealthcareDietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

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BGCMass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

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Pet CarePet Care

Pet Care

Care, hygiene and food for pets.

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CapillaryCapillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

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DentalDental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

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Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

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Ready to prove How was your performance in the store?

Our household experts will work with you to define the protocol best suited to your product, your target audience and your claims.

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