Hair Industry

Prove the performance of your hair care

Shampoo, conditioner, mask, anti-hair loss serum, hair color… every hair claim must be measured and defensible. SYRES builds the consumer evidence that legitimizes your promises.

SYRES Hair Tests

Challenges in the sector

The hair care market is subject to increasing demands in terms of proof of effectivenessConsumers, who are increasingly informed, demand measurable results and claims based on reliable scientific data.

The diversity of hair profiles — hair type, ethnic origin, care routines — requires carefully selected panels for results that are representative of each consumer target.

What SYRES brings

01

Specific claims about hair

Volume, shine, softness, density, reduction of breakage: our protocols measure each promise objectively and defensiblely.

02

qualified hair panel

Panelists were recruited based on hair type (fine, thick, curly, colored, damaged), ethnic origin, and care routines to maximize the relevance of the results.

03

Hairdressing and colouring workshops

Workshops at the Test Bar with hairdressers and colorists, provision of models, standardized before/after photos — to accurately document consumer feelings, and evaluate product performance by the professional at each stage.

04

International coverage

Multi-ethnic panels with different hair phototypes for valid claims across all your markets, from Europe to Asia.

Claims validated

The evidence that makes to sell

SYRES has supported the validation of hundreds of hair care claims. Here are the most frequent ones.

Visibly fuller hair in just 4 weeks

Enhanced brightness noted by 9/10 users

87% of users reported a reduction in falls.

82% of users reported a reduction in itching.

Reduces irritation and redness. Proven efficacy under dermatological control.

Color protected and preserved for 8 weeks

Split ends repaired, hair fiber strengthened

Treatment suitable for colored / damaged / fine hair

SYRES Hair Tests

Go further with the proof

Each challenge has its own method

Consumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

Sensory Analysis

Sensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

Marketing Studies

Marketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

Exploratory Studies

Exploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

Explore our other sectors

Cosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

Hygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

Dietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

Household products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

Mass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

Pet Care

Pet Care

Care, hygiene and food for pets.

Dental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

Start a project

Ready to prove How effective is your hair?

Our experts will work with you to define the protocol best suited to your claims, your timeline and your budget.

Talk to an expert See our services