About SYRES
The institute that gives
the floor to consumers
Since 1997, SYRES has been measuring the consumer experience of your products. Based on the belief that every claim must be proven, our institute supports the most demanding brands in demonstrating their value.
Our strength lies in a transparent and ongoing relationship with our panelists. More than just a database of respondents, our panel is a loyal community, rigorously selected and supported within a framework of mutual trust. This privileged access to engaged consumers guarantees the reliability of our data and the accuracy of our insights.
Our Mission
At SYRES, we believe that the truth about a product It's not decreed — it's proven. Every study we conduct transforms real consumer sentiment into actionable data for your R&D and marketing teams.
Our mission: to offer you a tailor-made support at all stages of your products' life cycle, and validate your claims with the rigor required by today's markets.
Our commitments
Our story
Almost 30 years to prove that Listening to consumers changes everything
SYRES Foundation
Ana De Lemos and Jean-Yves Lacolle founded SYRES in the Paris region. Their ambition: to create an expert, responsive, agile, human and independent research institute, serving brands that truly want to understand their consumers.
Cosmetics & Hygiene Reference
SYRES is gradually establishing itself as a benchmark in cosmetic and hygiene testing, by developing innovative methodologies combining sensory, hedonic and behavioral evaluation.
International Development
Opening of an office in Singapore and membership in ESOMAR. SYRES becomes an international player, capable of supporting brands in Asian markets and around the world with the same high standards as in Europe.
ISO 9001 certification
SYRES has obtained ISO 9001 certification — a formal quality framework that structures all of our processes: recruitment, fieldwork, analysis, deliverables. This rigorous approach is audited annually.
Diversification of sectors and panels
Expansion into new areas: food supplements, pet testing, specific panels (families, ethnic groups, seniors). Creation of Club SYRES, a connected space for continuous interaction with our consumers.
Test Bar Paris
Opening of the Testing Bar in Paris (16th arrondissement). An innovative space designed for close interaction between panelists and customer service, in the heart of Paris.
Formalized CSR approach
SYRES is permanently embedding its founding values in a responsible and measurable corporate policy. EcoVadis Gold Medal awarded in 2025 — top 5% worldwide.
ISO 27001 certification
SYRES obtains ISO 27001 certification for information security. An end-to-end guarantee for the protection of panelist data and client projects — required by the most rigorous purchasing departments.
5 million consumers
More than 60,000 panelists in France, 10,000 in Singapore, 5 million accessible worldwide. The same high standards as in 1997, but on a different scale.
Our Team
An expert, responsive team and multidisciplinary
Tailor-made support for concrete and usable results, at every stage of your studies.
Statisticians & Sensory Analysts
For a rigorous and unbiased interpretation of your data.
Quantitative & Qualitative Project Managers
For precise, smooth and customized management of each study.
Specialist doctors
Dermatologists, gynecologists, pediatricians, veterinarians, for impeccable scientific validation of your protocols.
Beauty professionals
Beauticians, hairdressers, makeup artists — on-the-ground support rooted in real-world usage.
Recruitment experts
To guarantee perfectly targeted panels and actionable insights.
Specialist consultants
Neuroscience, connected tools — to enrich every project with innovative solutions.
Acknowledged commitments
Rigour is not an option. That's our signature.
Our centers
Three sites. A single level of requirement.
Because the quality of a study does not stop at borders, SYRES operates from three complementary sites — designed to offer proximity, flexibility and international coverage.
Our historic site. Study rooms, sensory spaces and consultation rooms for comprehensive protocols.
An urban, modern and accessible space, dedicated to testing in close proximity to Parisian panelists and to welcoming our technical partners.
Our Asian base allows us to conduct local or multi-continental studies, with a deep understanding of consumer specificities.
International presence
A global capacity for action for your multicenter studies
SYRES has an international reach thanks to a strong and responsive network. We enable you to test your products or concepts in diverse cultural contexts, with rigor and responsiveness, for... insights with global reach.
Our Singapore office, located in the heart of Orchard Road, forms our Asian foothold with 10,000 local panelists qualified and with a detailed knowledge of APAC consumer specificities.
A unique place in Paris
Test Bar — All your studies, one place
Located in the heart of Paris, the Test Bar is a unique, flexible and modular space, designed to carry out a wide variety of consumer studies — and much more.
Instrumental tests
Organize instrumental tests in partnership with our teams and technical partners, directly on site.
In-person testing
Conduct face-to-face tests quickly, in a professional setting that is accessible and welcoming to your panelists.
Panel validation
Check and validate your panelist profiles live to ensure the quality and representativeness of each panel.
Volunteer space
Our volunteers can come and test products on site, in a friendly and professional setting.
Photos & reports
Studies with standardized photos, center use and reportage — a framework designed for visual production.
Hair workshops
Hair studies (hairdresser, colorist), workshops on hair problems, provision of models.
Ethical & CSR Charter
Responsible since the First day.
SYRES did not wait for CSR to become a trendy topic to take action. As early as 1997, the founders built the institute on values that have never varied: respect for people, transparency of practices, commitment to quality.
Work together
Shared expertise, secure tools, data protection. Exchanges based on trust and long-term commitment.
Progress together
Kindness, open-mindedness, collective ambition. We evolve with our panelists, clients and partners.
Live together
An internal organization based on respect, transparency and the appreciation of each individual's skills.
Preserve together
Concrete actions: plastic ÷5, paper −52%, 24 solar panels in Chavenay, hybrid fleet.
Our partners
A global network for trigger studies everywhere
Member EXOMAR — the global federation of research institutes — SYRES relies on an ecosystem of institutional and operational partners to mobilize qualified panels across all continents and ensure homogeneous methodological standards in Europe, Asia and the Americas.
Our partnerships with the FEBEA, The Cosmetic Valley, The SFC, SkinObs et Cosmetic anchor our scientific legitimacy within the cosmetics, hygiene and health sectors — and strengthen our regulatory monitoring in close proximity to decision-makers.
Work with me
Ready to give the floor to your consumers?
Our experts will assist you in identifying the protocol best suited to your product and market challenges, both in France and internationally.